CUSTOMER STORY — MULTI-BRAND
Four brands, one enterprise backbone.
A telehealth group running four consumer brands consolidated them onto a single Tessic backbone on the Scale program — one clinical infrastructure, one compliance posture, SOC 2 Type II across everything.
4
Brands on one backbone
99.9%
Uptime SLA
-35%
Ops cost per brand
We run four brands on one Tessic backbone with SSO and a dedicated compliance team. It is the enterprise setup we could never have built ourselves.
COO, MULTI-BRAND TELEHEALTH GROUP
01 — THE CHALLENGE
The wall they hit.
The group had grown by launch and acquisition: a weight brand, a men's brand, a skin brand, and a longevity brand, each with its own audience — and each with its own vendor stack. Four platforms, four pharmacy relationships, four compliance postures, four sets of invoices with different markups buried in them.
Every operational question had four answers. Security reviews for enterprise partnerships stalled because no two brands could produce the same documentation, and adding a fifth brand meant standing up a fifth stack. Overhead was growing faster than the portfolio.
02 — THE SOLUTION
What Tessic stood up.
Tessic consolidated all four brands onto the Scale program: unlimited brands on one clinical backbone. Providers, pharmacy, eRx and EPCS rails, labs, billing, and compliance run once, underneath every brand — while each storefront, portal, and patient base stays separate and fully brand-owned.
Scale added the controls the group's enterprise deals demanded: SOC 2 Type II, SSO across every team, an uptime SLA, and a dedicated launch and compliance team with quarterly business reviews. One security packet now answers for the whole portfolio.
The economics stayed flat and legible: one platform fee, $25 per completed consult across all four brands, 0% medication markup, and no revenue share on any of them.
03 — THE RESULTS
Where they are now.
Operating cost per brand fell roughly 35% in the first two quarters as duplicate vendor contracts were retired. Finance closes the books from one dashboard instead of four.
Enterprise partnerships that had stalled in security review closed on the strength of a single SOC 2 Type II report. And the fifth brand — the one that used to mean a fifth stack — launched on the existing backbone in days, with no incremental platform fee.
The group's playbook has inverted: a new brand is now a marketing decision, not an infrastructure project. When a vertical looks promising, they launch into it.