MENTAL HEALTH BRANDS
Launch a mental health brand on Tessic Health
Tessic Health runs the clinic behind a mental health brand. Licensed providers evaluate by video and manage medication in all 50 states, generic prescriptions fill at wholesale cost, and patients buy through a storefront with your name on it. The protocol is built around screening, safety planning and steady follow-up, the parts of the category that regulators and ad platforms look at hardest.
50
States with licensed providers
Video
First visit for every patient
0
Controlled substances in the standard protocol
$25
Flat per completed consult
CLINICAL
What your mental health patients get
Mental health programs pair a video evaluation with scored screening and close follow-up, run by providers credentialed under your brand.
01
Screening before the visit
Patients complete the PHQ-9 for depression and the GAD-7 for anxiety at intake, so the provider starts the visit with a scored baseline.
02
A video evaluation first
Every new patient meets a provider by video for a full evaluation before any prescription is written.
03
Suicide-risk screening at every visit
Intake and every follow-up screen for suicide risk. A positive screen is escalated to a provider, and the patient is given the 988 Suicide and Crisis Lifeline and emergency options.
04
Close follow-up early on
Antidepressants take weeks to work and carry a boxed warning about suicidal thoughts in people under 25. Follow-ups run every four to six weeks until the dose is stable, with scores rechecked each time.
05
Medication management
Tessic's providers manage medication. Brands that want talk therapy alongside it contract licensed therapists separately.
06
Referral for complex conditions
Bipolar disorder, psychosis, eating disorders and substance use disorders are referred to in-person psychiatric treatment.
MEDICATIONS & PROTOCOLS
What your providers can prescribe
Mental health programs on Tessic start from the generic medications below. Providers choose among them for each patient after a video evaluation.
| Medication | Form | Used for | How it is filled |
|---|---|---|---|
| Sertraline, escitalopram, fluoxetine | Daily tablet or capsule | Depression and anxiety (SSRIs) | Retail or mail-order generic |
| Venlafaxine, duloxetine | Daily capsule | Depression and anxiety (SNRIs) | Retail or mail-order generic |
| Bupropion | Daily tablet | Depression | Retail or mail-order generic |
| Buspirone | Tablet, twice daily | Generalized anxiety | Retail or mail-order generic |
| Hydroxyzine | Tablet, as needed | Short-term anxiety relief | Retail or mail-order generic |
| Propranolol | Tablet, as needed | Performance anxiety, off-label | Retail or mail-order generic |
| Trazodone | Nightly tablet | Trouble sleeping, off-label | Retail or mail-order generic |
| Mirtazapine | Nightly tablet | Depression with poor sleep or appetite | Retail or mail-order generic |
Left off the list on purpose
Each of these would put the brand's ad accounts, payment accounts or medical licenses at risk.
ADHD stimulants
Adderall, Vyvanse and other Schedule II stimulants are outside the standard protocol. They depend on DEA telemedicine rules and state law, and the category's largest enforcement actions have involved them.
Benzodiazepines and controlled sleep drugs
Alprazolam, clonazepam, zolpidem and other controlled medications are not prescribed through the standard protocol.
Ketamine and esketamine
Esketamine (Spravato) has to be given in a certified health care setting under an FDA safety program, and at-home ketamine is not offered.
Every prescription is the treating provider's decision after an individual evaluation, and a listing here does not mean every patient qualifies. Off-label means FDA has not approved the drug for that use; providers may still prescribe it when clinically appropriate.
PHARMACY
How the medicine gets to patients
Every medication in the standard protocol is an inexpensive generic, so the pharmacy side is simple and the margin stays with the brand.
01
Mail order or local pickup
Patients fill by mail through the pharmacy network at wholesale cost, or send the prescription to a pharmacy near them.
02
90-day fills once stable
Once a dose is stable, 90-day fills lower the cost per month and make a missed refill less likely.
03
Standard e-prescribing
With no controlled substances in the standard protocol, prescriptions run over standard eRx with no DEA-scheduled handling.
04
Plain packaging
Mail-order fills ship at room temperature in plain packaging.
0%
Markup on every fill, on every plan
The brand is billed the pharmacy's wholesale invoice. Tessic adds nothing to the medication and takes no share of what the brand charges patients.
COMPLIANCE & ADVERTISING
The rules for selling mental health treatment
What regulators and ad platforms check before a mental health brand can sell and advertise.
What regulators check
01
Crisis steps are required
A mental health clinic needs documented suicide-risk screening, escalation and crisis referral, followed at every visit.
02
Controlled substances stay out
Prescribing controlled substances by telehealth without an in-person visit runs on DEA flexibilities currently extended through December 31, 2026, with a permanent rule still pending. Keeping controlled substances out of the standard protocol keeps the brand clear of the category's biggest enforcement risk.
03
Substance use records
Substance use disorder treatment records carry extra federal confidentiality rules under 42 CFR Part 2. Substance use treatment is outside the standard protocol.
04
Antidepressant warnings
The boxed warning about suicidal thoughts in people under 25 has to reach patients before they start, and marketing cannot suggest the medicines are risk-free.
What ad platforms check
01
Keep health data out of ad pixels
The FTC has taken action against BetterHelp and Cerebral for sharing mental health information with advertising platforms. Conversion tracking has to carry no health details, from intake answers to visit types.
02
Talk about the service, never the viewer
"Feeling anxious?" and "Are you depressed?" break Meta's personal-attributes rule. Ads describe the service and the provider evaluation.
03
No targeting by condition
Meta removed detailed targeting options based on health conditions, so audiences come from broad targeting and first-party lists the brand has consent to use.
04
No promises of fast relief
Copy like "feel better in days" misstates how antidepressants work and invites FTC attention.
Rules for every category
LegitScript certification
Google, Meta and the major card processors check for LegitScript certification before a telehealth brand can advertise prescription treatment or take card payments. Tessic prepares and files the application as part of setup.
Subscription billing
The Restore Online Shoppers' Confidence Act requires the recurring price and terms to be clear before checkout, the buyer's express consent to the charge, and a simple way to cancel.
Health data and ad pixels
Tracking pixels that pass health information to ad platforms have drawn FTC and HHS enforcement. Conversion tracking on a clinic site has to keep intake answers and diagnoses out of what reaches Meta and Google.
Proof behind every claim
The FTC expects competent and reliable scientific evidence behind health claims, and testimonials have to reflect what typical patients experience.
Rules checked September 2026. A planning summary, not legal advice. Rules change, LegitScript sets its own review schedule, and certification is never guaranteed. The brand's own counsel should review its marketing before launch.
LAUNCH TIMELINE
How fast your clinic opens
Mental health brands open within a week. Video visit capacity is set before launch so the first patients are seen quickly.
Day 0
Discovery call
The brand picks its programs, price points and launch states, and whether to pair medication with therapy it contracts separately.
Days 1-3
Clinic build
Providers are credentialed under the brand, the scored intake and crisis steps are loaded, and the storefront goes up. Tessic prepares the LegitScript application.
Days 3-5
Scheduling and test orders
Video visit scheduling opens, pharmacy routes are connected, and test orders run from intake through a visit to a delivered prescription.
Days 5-7
First patients
The clinic opens to patients from the brand's own channels.
After certification
Paid ads
Once LegitScript certification clears, campaigns can run with conversion tracking that carries no health data.
Timelines assume the brand's name, domain and pricing are ready at the discovery call.
UNIT ECONOMICS
What one patient is worth
A sample model for one patient on a monthly medication management plan at $95 a month. The brand sets the price, medication passes through at wholesale, and Tessic's only per-patient fee is $25 per completed consult.
- Program price, set by the brand
- $95.00
- Generic SSRI, 30 days, at wholesale (assumed)
- −$6.00
- Provider consults: 6 a year at $25, spread monthly
- −$12.50
- Shipping (assumed)
- −$4.00
- Card processing (3% of price, assumed)
- −$2.85
- Contribution per patient, monthly73% of price, before marketing
- $69.65
15
Patients to cover the Launch plan's $1,000 monthly fee
29
Patients to cover the Grow plan's $2,000 monthly fee
115
Patient-months to earn back the $8,000 Launch setup fee
$12.50
Tessic's monthly fee on this patient, against $11.30 on a 30% markup and 10% revenue-share model
Illustrative only, not a quote or a forecast. The brand sets its own prices; lines marked assumed are sample costs, and the real pharmacy invoice passes through at 0% markup. Contribution is before marketing, the monthly platform fee and taxes. The comparison model applies a 30% medication markup and a 10% revenue share, within the range commonly seen in white-label agreements.
COMMON QUESTIONS
Questions about launching a mental health brand
Not through the standard protocol. Stimulants are Schedule II controlled substances, and prescribing them by telehealth depends on DEA rules and state law. The standard protocol covers anxiety, depression and sleep with non-controlled generics.
Yes. Every new mental health patient meets a provider by video for a full evaluation before any prescription, with scored screening completed beforehand.
Suicide-risk screening runs at intake and every follow-up. A positive screen is escalated to a provider, and the patient is directed to the 988 Suicide and Crisis Lifeline and emergency services.
Yes, as long as no health information reaches the ad platforms. The FTC has taken action against mental health companies whose pixels shared that data, so tracking carries events without intake answers or visit details.
The plan's flat monthly fee, $25 per completed consult, and nothing on the medication. Tessic takes no revenue share, so steady follow-up visits are the only variable fee.
OTHER CATEGORIES
Launch in another category
Every plan includes every treatment category, so a brand can add a second one later on the same account.