GLOSSARY · BUSINESS SETUP
White-label telehealth, a clinic that carries a brand's name.
White-label telehealth is a business model that lets a brand sell medical treatment under its own name while a partner supplies the licensed providers, pharmacy, prescribing, and software behind it.
01
What it means
The patient sees one brand from the first ad to the delivered box. Behind the storefront, a partner operates the regulated parts of the clinic: clinicians licensed in the patient's state, a pharmacy that can ship there, e-prescribing, and the records system. The brand owns the customer experience and the marketing.
Partners differ in how much of that they run and in who owns the result. Some supply only providers. Some add software but leave pharmacy and legal structure to the brand. A full-service partner runs all of it. In some arrangements the partner also holds the medical entity and the patient records, which means the brand is renting a clinic it cannot take with it.
02
Why it matters to a brand operator
White-label is the fastest route to a national clinic because the slow work is already done: state licensing, provider credentialing, pharmacy contracts, and the legal entities that make treatment lawful. A brand that builds all of that alone typically spends several quarters before its first patient.
The contract decides whether the business is worth building. Three terms deserve a close read in any white-label agreement: who owns the patients, records, and legal entities; how the partner earns its money, whether through flat fees, a medication markup, or a revenue share; and what happens to patients and data if the brand leaves.
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How Tessic Health handles it
Tessic Health is a white-label telehealth operator that runs the whole clinic under the client's brand: licensed providers in all 50 states credentialed under that brand, wholesale pharmacy at 0% markup, eRx and EPCS, labs, and the branded storefront and patient portal. The client owns the brand, the legal entities, the patients, the records, and the data, and can leave with all of it on month-to-month terms.
See the published termsRELATED TERMS
Words that come up next.
MSO
An MSO (management services organization) is a company that runs the business side of a medical practice, including the brand, software, marketing, billing, and staff, under a contract with the physician-owned practice.
Friendly PC
A friendly PC is a physician-owned professional corporation that holds the medical side of a telehealth company and works with the business side under contract.
Revenue share
A revenue share is a pricing term that gives a partner a fixed percentage of a brand's sales, so the partner's fee grows every time the brand's revenue does.
Provider credentialing
Provider credentialing is a verification process that confirms a clinician's licenses, training, and professional history with the original sources before they treat patients.